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High-end liquor from the "disk drive" to "Depth distribution" - the high-end liq by betty

Saying goes: Ten years dog has.
End Spirit The pattern is already in the Warring States period in Chinese history, China has basically formed the layout.

If the "disk drive" high-end marketing model to the grandiose white Wine Unprecedented prosperity, then, since 2000, after the domestic high-end white Wine Years of bitter war campaign, this approach has time-tested.

Liquor disk drive channel operation mode to indicate
"Disk drive" to the Chinese wine industry, especially high-end liquor market operations in the region brought a mythical legend, however, the channel is king of this legend, the joy, after a brief stay with the , the roar of the battlefield, but also shook the dust again Sharu battlefield.

"Disk drive mode" is the 8020 Principles
"Disk drive model" 8020 is the soul of the principles of the in vivo implantation in the channel running on the specific embodiment.

20% of the resources should be said to have been to the utmost, and the rest is maintenance.

Along the way, we look back, in addition to Maotai , Wuliangye The two first-line leaders in the history of the brand relies on a strong precipitation, high-end market in China firmly occupy nearly 80% of the market capacity, the other second-tier brands to jointly carve up camp, the remaining 20% share. Quite certain,: "There is only one stone, Cao Zijian exclusive Hatta, I have a fight, the world is divided into a bucket." Historical allegory.

Channel resources are unlimited, but it is also limited
The occupation of high-end consumer channels and public relations, high-end liquor can be said that eight immortals have done their best to do quite wonderful. "To go fishing where fish," Everyone knows that fishermen and fishermen's game, when the sublimation to a certain level, has not the fish, is not the fish.

Market game, the only maintenance is not enough, the leader of high-end liquor consumption, competition for this piece of red sea has become a boiling, boiling liquid is required after evaporation, who will be the evaporation of the elements, no one is willing to quit. According to the Chinese Academy of Social Sciences forecast

2010, China's economy will show a moderate upward trend, annual GDP growth rate of about 10%. As a consumer packaged goods, macroeconomic prosperity and rapid development of industrialization, will contribute to enlarge the market of consumer goods such as liquor, liquor products to provide greater market and living space.

Question is, speaking for the high-end liquor, in addition to developing overseas market, domestic market share of high-end and then struggle to go on meaning, it seems not very significant.

Similarly, the market in addition to maintenance, as well as innovation.
2010 Chinese New Year party in Advertisement Transplantation may be more reflected in this statement. In it, this time, only to go back to look at ourselves.

Ultimate channel is broken down, however, sub-channels for high-end liquor to some extent really is not an easy thing, because trade restrictions, it's channel relative to other consumer industries a little fast seems a bit simple, It can not be like Beverages To do the airport, we can not do like water and surface stations, channel constraints, it is only along its main channel depth.

Channel is the ultimate fission, fission is the essence of reorganization and integration of resources.
In addition to this? Channel? U.S. "Connection" magazine editor in chief Chris? Anderson, in October 2004 the "Long Tail" article first proposed to describe such as Amazon and Netflix website like business and economic model, this phenomenon Just as with the number of species on the two-dimensional coordinates of a demand curve, dragging a long tail, to represent "species" of the horizontal end of the extension. This doctrine has entered the channel edge for high-end liquor may be even some reference.

Channels evolution and sublimation of the road ahead will not stop the liquor. When the channel has the resources to the limit, it will form a regular return, high-end liquor media outside a reminder, the This turned to look at those around them without a care in the individual. For multinational companies in the information detection library can not read out wines with Chinese characteristics, the mysterious smoke zone name, turned out to be a unique gold.

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Article Source: http://www.earticlesonline.com/Article/High-end-liquor-from-the--quot-disk-drive-quot--to--quot-Depth-distribution-quot----the-high-end-liq/792053

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